Here’s how small business owners can leverage Benefit Airship perks in job postings so they stand out, attract more applicants, and hire faster:
Step 1: Lead With the Benefit in the Job Title or Intro
Job seekers often skim dozens of postings. If you mention benefits right up front, your ad rises to the top of the list.
Example:
- “Barista – $18/hr + Full Health, Dental, and Vision Benefits”
- “Office Manager – Great Pay + $0-Cost Healthcare”
Why it works: Job titles with benefits listed can boost clicks by up to 50%, meaning more candidates actually read your posting.
Step 2: Spell Out the Health Perks Clearly
Don’t just say “benefits available.” Spell out exactly what’s included so candidates feel the value.
We offer an all-in-one healthcare package through Benefit Airship, including:
- Medical, dental, and vision coverage
- $0 virtual doctor visits & mental health sessions
- Free prescriptions for 3,000+ common medications
- Alternative medicine and wellness programs
Why it works: Specifics make your offer tangible, helping candidates picture how much they’ll save and what they’ll get.
Step 3: Emphasize Accessibility for All Roles
Make it clear that benefits aren’t reserved for senior or full-time staff.
Benefits are available to all team members—full-time, part-time, and contractors—from day one.
Why it works: In industries with high turnover, this instantly makes you more competitive and appealing to a wider talent pool.
Step 4: Highlight the Low/No Cost Factor
If BAS allows you to provide benefits at no cost to the employee, say so clearly.
Our healthcare plan starts at $0/month for employees, with family plans from just a few dollars a day.
Why it works: It removes cost concerns before they even arise.
Step 5: Use a “Culture Boost” Statement
Tie benefits to company values.
We believe healthy employees are happy employees, so we invest in your health, inside and out.
Why it works: Benefits feel like part of a supportive culture, not just a checkbox.
Step 6: Make It a Visual Hook
If you’re posting online, use icons or bullet graphics for each perk. A quick visual scan should tell the candidate, this job comes with real healthcare benefits.
Pro tip:Once you’ve built your benefits section, you can reuse it across every job posting, from entry-level to leadership. Over time, your business becomes known for offering perks few other small employers provide.
